Hi, I’m
Vedanteshwari
Brand strategy, argued like a case.
LSE ◆ NMIMS ◆ ITC ◆ World Trade Centre Mumbai ◆ Naik & Naik ◆ Jayakar & Partners ◆ India Law LLP ◆ Mayo College ◆ IJIRT ◆ WAVES Summit ◆ LSE ◆ NMIMS ◆ ITC ◆ World Trade Centre Mumbai ◆ Naik & Naik ◆ Jayakar & Partners ◆ India Law LLP ◆ Mayo College ◆ IJIRT ◆ WAVES Summit ◆
§ I — About
hey, I’m Vedanteshwari
Law student, brand strategist & storyteller
I learned to build an argument in law school. Now I WOULD WANT TO build brands the same way: with evidence, instinct and a strong closing.
I’m a BBA LL.B. (Hons.) student at Kirit P. Mehta School of Law, NMIMS, building a career in brand positioning and strategy. Law taught me to read the fine print, protect what matters and argue persuasively; business school taught me how markets move.
Through internships in intellectual property law, sales and distribution at ITC, and marketing at the World Trade Centre, Mumbai, I’ve seen brands from the courtroom, the shelf and the stage. At the LSE Summer School in 2026, I studied AI in marketing and earned an A+, one of only two in the course. And on Tea4TWO, I review books and food, because good strategists are curious consumers first.
§ II — Experience
The record
Internships across law, sales and marketing, and a summer at LSE. Each one taught me something about brands.
2024
Legal Intern · Non-Litigation
India Law LLP
- Assisted with legal drafting, documentation and corporate advisory work
- Conducted legal research for non-litigation matters
What it taught me: precision builds trust. The fine print is part of the brand.
2025
Legal Intern · Litigation (Criminal Law)
Jayakar & Partners
- Drafted pleadings and assisted in case preparation
- Observed court proceedings and supported litigation strategy
What it taught me: persuasion is structure. Know your audience; lead with your strongest evidence.
Marketing Intern
World Trade Centre, Mumbai
- Worked with foreign delegates and Consul Generals during international trade interactions
- Supported marketing and stakeholder engagement initiatives for global events
What it taught me: a brand is also how people feel in the room.
Sales & Business Distribution Intern
ITC Private Limited
- End-to-end exposure to sales operations, distribution networks and on-site execution
- Bridged on-ground operations with office-based strategy and reporting
What it taught me: a strategy only counts once it reaches the shelf.
2026
Summer School · 21 June – 10 July
London School of Economics
- MG111: AI in Marketing, Business and Governance
- Grade A+, one of only two students in the course awarded the highest grade
What it taught me: AI changes how brands are built, but a clear point of view still wins.
Legal Intern · Intellectual Property · April & August
Naik & Naik
- Hands-on exposure to intellectual property practice, including drafting and documentation
- Assisted with legal research and case preparation across ongoing IP matters
What it taught me: a brand’s name is its most valuable asset, and the one most worth protecting.
§ Iii — Selected work
Exhibits
Five pieces of evidence for how I think. Keep scrolling: each one stacks on the last.
Exhibit A · Research · 2025
From Midnight to Morning
How brands are rebranding social life through wellness, movement and sober experiences. Published in IJIRT.
Exhibit B · Founder · 2025–present
Fasaldeep
A digital platform connecting young people with agriculture and farming communities.
Exhibit C · Founder & creator · 2025–present
Tea4TWO
An Instagram page of book and food reviews: my weekly practice in voice, content and community.
Exhibit D · LSE Summer School · 2026
AI in Marketing, Business & Governance
Grade A+ in MG111, one of only two students in the course awarded the highest grade.
Exhibit E · Statistics dissertation · 2025
Income inequality, guardian education & juveniles in need of care
A quantitative study, and the same rigour I bring to consumer insight.
§ V — Education & honours
Credentials
2023 – 2028
Kirit P. Mehta School of Law, NMIMS
BBA LL.B. (Hons.)
Coursework: Business Studies, Statistics, Marketing, Law & Society
A+
21 June – 10 July 2026
London School of Economics and Political Science
Summer School
MG111: AI in Marketing, Business and Governance. Grade A+, one of only two in the course.
2014 – 2023
Mayo College Girls’ School
ISC Diploma
Student Council Leader, 2021–2023
Global Diplomacy Certification, Coursera/CLG (2024) ◆ Marketing Insights, Google (Coursera) ◆ State & National Level Swimmer (2022)
§ VI — Beyond the brief
the rest of the story
Off the record
https://obviiously.substack.com/?r=95ysxv&utm_campaign=pub-share-checklist
Swipe or scroll sideways →
§ VII — The essentials
what’s in my
Bag
V’s Diary
Journal
Where every idea starts, long before it becomes a deck.
Sunglasses
SunniesA habit, cant step out without them.
Claw Clip
Clutcher Lifesaver, never lets me have a bad hair day.
Card Holder
LIFESAVER
so dependent on it, pretty much like oxygen.
Charger
CordOne string that holds my life together.
Dior Lip Glow
lip tintThe one shade I never leave without.
Owala
Water BotleGotta Stay Hydrated, always.
Earphones
AirPodsQueued:2016 pop definitely
Hover over or tap a number to see what’s inside.
§ IX — Contact
Let’s REST the case for you.
Open to brand strategy and marketing internships, collaborations, and conversations over matcha.